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Each presentation runs on that industry's real economics — verified search volume, case values, margins and competitive reality. Nothing generic.
MODERN BUSINESS MARKETING · 1317 EDGEWATER DR, ORLANDO FL 32804 · (866) 561-4614
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A live audit of your website and Google Business Profile, the real search demand in your market, and the math on what a customer is worth to a roofing company.
1317 EDGEWATER DR, ORLANDO FL 32804 · (866) 561-4614 · MODERNBUSINESSMARKETING.COM
We open your site and your Google profile together and score ten things Google uses to decide who shows up. You'll see the score build in real time. Nothing is hidden from you.
How many people in your market are actually searching for what you sell, and what one of those customers is worth — using your numbers, not ours.
What we build, how it works, and which package fits your market, your competition and your service list.
Each item scores 0, 5 or 10. Score honestly — an inflated number helps nobody.
The site can't rank regardless of budget. Adding content or links on top of this foundation is pouring money into a bucket with no bottom. The build comes first.
Some pieces are right and some are missing. You'll rank for your own company name and little else. Fixable, but the gaps are load-bearing.
The foundation holds. Now it's a volume game — more pages, more authority, more geography. This is where ongoing work compounds fastest.
of all Google searches carry local intent.
of people running a "near me" search contact or visit a business within 24 hours.
of local searchers click a result inside the map pack — the top three.
of Google Business Profiles are fully optimized. The rest leave the field open.
click-through at map position #1, 15.4% at #2, 15.1% at #3. Position four gets a fraction of that.
more traffic for businesses inside the map pack versus positions 4—10.
more clicks for a complete Google profile than an incomplete one.
Sources: Google / Think with Google · Backlinko 2024 local pack CTR · First Page Sage 2026 · BrightLocal 2026 · Whitespark Local Search Report
of local queries now return a Google AI Overview — up from roughly 8% in early 2025.
of consumers use ChatGPT or a similar tool for local business recommendations.
is what the business named in that AI answer paid for the placement.
When someone asks an AI for the best roofing company in their city, the model pulls from structured, complete, current sources — service pages that actually explain the service, FAQs that answer the real question, a business profile that matches. Thin sites don't get cited. They aren't penalized; they're simply invisible to the thing doing the answering.
Sources: Whitespark 2026 · SeoProfy 2026 AI Overview local query analysis · Google GEO guidance, May 2026
Your website has to be the encyclopedia of your service in your market — the single most complete answer to every question a customer in this city could ask about roofing. That isn't a stylistic goal. It's the standard you're being measured against, and Google publishes it: E-E-A-T.
First-hand proof you've actually done this work. Real project photos, real job details, real reviews from customers in this market — not stock images and generic claims.
Depth. A page that answers the question properly and anticipates the next three, rather than 300 words of filler that could describe any company in any city.
Other credible sources pointing at you. Citations, links, press, directory listings that all agree on who you are and where you operate.
The one that carries the most weight. Accurate contact details everywhere, a secure site, transparent process and pricing, and no contradiction between your website and your Google profile.
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is defined in Google's published Search Quality Rater Guidelines, and is the same framework the AI models lean on when deciding which local business to name.
Google cross-checks your Google Business Profile against your website. When the profile lists twelve services and the site has one page called "Services," the two don't corroborate each other — so neither gets trusted, and you rank for your business name and nothing else.
Every service you sell splits into several separate searches, and each one is a separate ranking battle. "Roof replacement" and "roof replacement cost" are two different pages to Google, wanted by two different customers at two different moments.
services you can realistically sell
search intents per service — near me, city, cost, best, emergency, company, contractor
core terms before you add a single city name
once you multiply across the cities you actually serve
■ covered by the entry tier ■ uncovered until you go wider
Monthly searches for the highest-intent roofing terms — people ready to hire, not researching — broken out by the size of market you operate in.
| Keyword | Small town / rural | Mid-size city | Major metro | Ad cost per click |
|---|
Local figures derive from verified US search volume scaled to population share — the standard method for sizing a local market. National total across these terms: 825,400 searches a month. Source: Ahrefs / DataForSEO keyword data, published March 2026.
Jump to a band or type an exact population, then work it down conservatively.
Change any of these to your real figures. Everything recalculates.
gross profit per month from new work
gross profit over twelve months
additional gross profit from referred work
total contribution, year one
Every package includes a complete rebuild — a site built from the ground up to be the reference work for your trade in your market: everything a customer could need to know, organised the way both Google and an AI model can read it.
Service pages, service area pages, heading structure, schema, internal linking and a Google profile built to corroborate all of it.
Structured, complete, current content that ChatGPT, Perplexity and Google's AI Overviews can quote when someone asks who to hire.
Fast, mobile-first, tappable phone number, a clear next step on every page. Ranking without converting is a vanity metric.
Around 98% of people who visit your website never fill in a form. We identify a share of them and hand you the list — so the visitor who read your roof replacement page on Tuesday and left can get a call on Wednesday instead of disappearing.
Core Web Vitals, crawl health, indexing, canonical structure, Search Console and GA4 wired in from day one.
Managed hosting and premium plugins included. No third-party bills, no separate developer, no waiting a month for a change.
SEO is not a switch you flip and walk away from, and no tool can simply be pointed at your website and told to rank it. Every keyword sits in its own competitive position. The practices beating you on one phrase in one neighbourhood are not the ones beating you three miles away, and the bar for passing them is different in each place.
How many pages the current leaders have on that term. How deep those pages go. How much authority sits behind them. How recently they were touched. We measure the actual bar for each target term instead of assuming one number fits all of them.
Proximity is a ranking factor, so the same phrase returns a different set of results in each part of your service area. That makes each area its own competition — its own page, its own local proof, its own priority in the queue.
A cluster with three thin competitors needs a different build than one with an established leader publishing every week. We put pages and authority where the gap is actually winnable, rather than spreading them evenly and hoping.
The tiers differ by area as well as volume. This is the ground we map with grid rank tracking, build service area pages for, and target every single month.
Your core service area and the neighbourhoods immediately around it — roughly a seven-mile grid.
Extends across the surrounding suburbs and adjacent cities, where most of the untapped demand usually sits.
Full metro coverage, with a content engine built exclusively for you and shared with no one else in your category.
A wider radius means more neighbourhoods to measure, more competitors to benchmark against and more pages to build. That is the real reason the tiers are priced differently — not a bigger number on a feature list.
We score them together, in front of you, so the recommendation isn't a guess or a preference.
| Growth Engine | Pro Engine | Enterprise Engine | |
|---|---|---|---|
| Monthly investment | $3,500 | $5,000 | $7,000 |
| One-time setup | $1,500 | $1,500 | $1,500 |
| Website, hosting & data | |||
| OmniSite WordPress build | Included | Included | Included |
| Managed hosting | Included | Included | Included |
| Premium plugin suite | Included | Included | Included |
| Anonymous visitor identification | Included | Included | Included |
| Web updates / month | 3 hrs | 6 hrs | 10 hrs |
| Content engine | |||
| Custom content engine | Business + industry + market | + full geography | Exclusive to you |
| Coverage area mapped & targeted | 49 sq miles | 81 sq miles | 121 sq miles |
| On-page SEO | |||
| Focus keywords | 20 | 40 | 80 |
| Local service pages / month | 6 | 12 | 24 |
| Technical SEO & schema | 4 pages/mo | 10 pages/mo | 20 pages/mo |
| Local SEO / voice AI blogs | 200 | 400 | 800 |
| Google Business Profile | |||
| Photo uploads | 3 / week | 5 / week | 7 / week |
| Profile posts | 3 / week | 5 / week | 7 / week |
| Authority & backlinks (monthly) | |||
| DA 60—90+ cloud authority links | 100 | 250 | 500 |
| Tumblr blog links | 4 | 10 | 20 |
| Medium blog links | 4 | 10 | 20 |
| Claude AI artifact links | 2 | 4 | 8 |
| Quora links | 2 | 5 | 10 |
| Press releases | 1 | 1 | 1 |
| Rank acceleration | |||
| CTR enhancement | 30 days | 30 days | 30 days |
| Live drives | 14 days | 21 days | 30 days |
| Strategy & reporting | |||
| Monthly review call | Included | Included | Included |
| Business consulting | — | Included | Included |
| Rank report | Weekly | Weekly | Weekly |
| Grid report | Bi-weekly | Bi-weekly | Bi-weekly |
| Strategy meeting | 45 min monthly | 60 min monthly | 2 × 60 min bi-weekly |
Cloud links are created on high-authority platforms including Google Sites, Blogger, Medium and other DA 60—90+ properties.
Using the gross profit figure from your own numbers — $3,600 per job.
job a month covers $3,500. Every job after that is yours.
2 jobs a month covers $5,000. Every job after that is yours.
2 jobs a month covers $7,000. Every job after that is yours.
Before we scale content or build a single link, we find out exactly where you stand and fix what's holding you back. No templates — the plan comes out of your live data.
Audit, cleanup, tracking, profile optimization, site build. Rankings mostly flat — this is foundation work.
Site live, pages indexing, profile activity compounding. First meaningful movement, usually on longer-tail and city terms.
Map pack positions on core terms. Content library and authority building. Lead volume becomes predictable enough to plan around.
Compounding. Every page added keeps working. The asset is yours whether or not you keep paying us.
businesses served
industries
average organic traffic increase
Google rating across 50+ reviews
The work has to keep earning its place every month. If it doesn't, you leave — and the website is still yours.
Full setup sprint, fresh audit, custom plan. Nothing copy-pasted from another account in your trade.
Here's what we'd fix first, in order, and what it costs to have us do it. Any question you want answered before you decide — ask it now, on this call.
—
Setup sprint begins within 5 business days of signing.
(866) 561-4614 · Orlando, FL
Everything from this call — the audit scores, the priority fixes, your market numbers, your economics and the recommended package — collected into one branded PDF you can keep, share with a partner, and come back to.
Opens a preview. Choose Save as PDF in the print dialog — and switch Background graphics on so the branding prints.